About By Frankie: Crafting Coastal Chic – Splash Swimwear

In the bustling world of fashion, emerging brands often bring fresh perspectives and innovative designs to the table. By Frankie, founded by women in the summer of 2023 in Sydney, is one such brand that has quickly made its mark. With a focus on modern coastal aesthetics, By Frankie offers a unique blend of style and comfort, making waves in the fashion industry. Splash Swimwear serves as one of the authorized retailers for By Frankie's collections in Australia.

Founding Story

By Frankie's journey began with a vision to create clothing that reflects the carefree spirit of coastal living while embracing contemporary trends. Founded by a group of passionate women, the brand set out to redefine casual elegance, bringing a touch of sophistication to everyday wear.

What sets By Frankie apart is its commitment to crafting versatile pieces that effortlessly transition from day to night. With a keen eye for detail and a dedication to quality, each garment is meticulously designed to resonate with the modern woman who values both style and comfort.

Fashion Philosophy

At the heart of By Frankie's philosophy lies the belief that fashion should be both expressive and practical. Drawing inspiration from coastal landscapes and urban landscapes alike, the brand creates collections that capture the essence of contemporary living.

Emphasis on Versatility

Versatility is key to By Frankie's design ethos. Whether it's a casual day out with friends or a formal event, By Frankie's collections provide endless styling possibilities, allowing individuals to express their unique personalities effortlessly.

Quality Standards

Quality is non-negotiable at By Frankie. From the selection of fabrics to the craftsmanship of each garment, meticulous attention is paid to every detail to ensure longevity and durability. By prioritizing quality, By Frankie aims to build trust and loyalty among its customers.

Sustainability Efforts

In an age where sustainability is paramount, By Frankie is committed to minimizing its environmental footprint. Through responsible sourcing practices and ethical manufacturing processes, the brand strives to promote eco-conscious consumption without compromising on style.

Brand Recognition and Reputation

Since its inception, By Frankie has garnered attention for its distinctive aesthetic and attention to detail. With features in leading fashion publications and endorsements from influencers, the brand has solidified its position as a trendsetter in the industry.

Future Vision

Looking ahead, By Frankie envisions continued growth and innovation. From expanding its product offerings to exploring new markets, the brand remains committed to pushing boundaries and inspiring confidence in every woman.


In a world inundated with fashion choices, By Frankie stands out for its unwavering commitment to style, quality, and sustainability. With a nod to coastal living and a contemporary twist, By Frankie invites you to embrace effortless elegance and write your own fashion story.

Unique FAQs

  1. Do By Frankie's garments cater to all body types? By Frankie takes pride in offering inclusive sizing options to ensure that every woman feels confident and comfortable in their clothes.

  2. Are By Frankie's products ethically made? Yes, By Frankie is dedicated to ethical manufacturing practices, prioritizing fair wages and safe working conditions for all workers involved in the production process.

  3. How does By Frankie stay sustainable? By Frankie is committed to sustainability through various initiatives, including eco-friendly packaging, recycled materials, and conscious design practices.