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Roughly 45 billion period products go into global landfill every month. Those old-fashioned pads & tampons can take 500-800 years to break down, if ever, 
doing a heap of damage to people, the planet and all our cute critters.
In 2017, the founders, with years of design experience in the underwear industry, decided this had to change. It seemed bizarre to them that 50% of the population menstruate, but we still didn’t have any sustainable alternatives to traditional period products.